Are you unfamiliar with digital marketing? Whether you’ve had a website for a while but it hasn’t been profitable, or you’re establishing a new ecommerce website and want to get everything in order. It is not difficult to make great improvements to your online business, but you must take the time to ensure that you are making the proper adjustments and providing the right content. With this in mind, we have compiled a brief introduction to online marketing for beginners. RZY Digital will cover all of the most important aspects of digital marketing, including SEO, content marketing, digital PR, paid search, and social, so you can feel comfortable that you’ve mastered the fundamentals.
What is digital marketing?
If you are a true newbie, we want to make sure you understand what digital marketing is and what it is not. Internet marketing is the advertising of any services or items that you sell on the Internet. Here are a few illustrations of what we mean:
A blog post or video that demonstrates how to use a certain product you sell.
A piece of information that complements a service you are selling.
A link to your website from a newspaper within your sector
A Google advertisement that appears when a user enters a keyword related to your business.
The number of website visitors generated by social media.
There are literally hundreds of examples, but here are a few of the most common that you may meet daily.
Here are a few instances that are NOT digital marketing for good measure:
Point-of-purchase materials created on a Mac using Photoshop.
A company’s banner at a bus stop or on the exterior of a bus.
Advertisements shown on television.
Digital marketing is identical to traditional marketing, but it is executed in such a way that it attracts the attention of your online audience, piques their interest in your brand, and convinces them to purchase your products or services.
How does digital marketing work?
Digital marketing is effective by identifying consumers’ needs and desires and then satisfying them. Google, for instance, is meant to respond to user inquiries, attempting to be as helpful as possible and delivering content that best answers the user’s question. You should strive to be one of the top providers of content that Google directs consumers to.
Essentially, the objective of digital marketing is to position your brand in the forefront of searchers’ minds, regardless of whether they are already familiar with your products and services. This is achieved, not unexpectedly, through successful digital marketing.
What channels do you have access to via digital marketing?
There are so many other options you may take, but in general, you should be focusing on search engines, like Google, social media, and PR (gaining links from other websites to your website).
What is the point of digital marketing?
If it’s all new to you, it may seem like a lot of work, and this might be the case if you’re going to put in significant effort. But, digital marketing can have enormous advantages. It will boost your brand’s visibility, encourage sharing of your brand, such as on social media, convert new purchases into repeat consumers, and, most significantly, increase your overall conversion chances. If you dangle your brand in front of 100 people who are genuinely interested in what you have to offer, you will receive far more conversions than if you did nothing. And this is precisely why we encourage you to embrace digital marketing.
Internet marketing for novices
Now that you understand the what and why, let’s move on to the how. We’ve prepared some digital marketing fundamentals for beginners to assist you get started and take good steps towards increasing your website’s capacity to attract and convert users.
SEO for beginners
If you’re interested in diving deep into SEO, we strongly advise you to read our free, thorough beginner’s introduction to SEO. For the purposes of this piece, we will consider the most significant factor…
Keywords, keywords and more keywords
Keywords are how search engine users discover your website. They’re how Google identifies what your website’s content is about, and they’re one of the numerous ranking variables that influence where your website appears in the search results. The simplest method to determine which keywords are appropriate for your brand is to consider what you sell. In layman’s words, what would you type into Google if you were searching for your services?
Once you have some ideas, use various free tools to determine the real search volume associated with those terms. Ultimately, there is little purpose in focusing on terms that nobody searches for. We recommend Google Keyword Planner, Keyword Surfer, and Answer the Public, but there are a multitude of other tools available. Using these terms in your website’s copy will assist users in locating it. Consider both brand-specific and non-brand-specific keywords.
Make sure that each page of your website focuses on just a few of your primary keywords. You don’t want to wind up with pages competing with each other because you overused the same keywords on many pages. Maintain focus.
Content marketing for beginners
Content marketing and search engine optimisation (SEO) go hand in hand, as you must have the optimised content on your website before Google can find it. So, what is the most effective approach? You’ll already have keywords and a focus for each page, but the writing part is equally crucial.